We are SIRKA – a full-cycle DTC agency
Fourteen Hours.
How to turn a scientific patent into a DTC brand
Overview
We helped a European laboratory turn its Liquid Fermented Botanicals® patent into a commercial product and launch it from scratch into the highly competitive US wellness market.
Brand Launch
While competitors were selling standard capsules, we found an untapped niche and created Fourteen Hours — the first three-phase liquid nootropic drops synchronized with human circadian rhythms. Built around the slogan "Find Your Focus, Restore Your Rhythm," the concept perfectly tapped into the biohacking trend and bioregulation tracking via Apple Watch and Oura Ring. To ensure stable unit economics, we implemented a subscription model along with two upsell products: memory and sleep drops.
Art Direction
We developed a premium visual language at the intersection of science and nature: deep green tones, clean typography, and organic content created without 3D renders.
Website & Funnels
We launched a website highlighting key ingredients (Bacopa, Ashwagandha, Lion's Mane) and tested sales funnels — including quizzes and advertorials — using cold traffic on Meta.
The launch validated our hypothesis, secured product-market fit, brought in initial customers, and established working ad creatives on Meta. The client arrived with just a technology and left with a finished brand, a validated product, and a data-backed investment case built on real market performance.
"We received a product with strong unit economics and a clear scaling plan. In 20 years of work, this is the first time I've seen such a systematic approach: the Sirka team speaks the language of numbers and possesses a rare talent for selecting products guaranteed to succeed in the market. Collaborating with them exceeded all expectations."
Ksenia Zazhigina · Owner of Fourteen Hours Nootropics
Project team
- Marketing LeadOtari Arutyunyan
- Creative LeadAngelina Andreeva
- DeveloperRoman Ustychenko