We are SIRKA – a full-cycle DTC agency
Blog
[16 articles]
How to Build an Offer for a Supplement Brand
September 29, 2026
We analyzed the offers of 50 DTC supplement brands: the subscriptions, discounts, gifts and guarantees used by brands that perform in the US.
How to Name a Supplement Brand Without Screwing It Up
September 28, 2026

An Honest Look at Dietary Supplement Naming: What to Learn from Brands Valued at Over a Billion.
Why You Need an Anti-Detect Browser for E-Commerce
September 25, 2026

Deconstructing how anti-detect browsers shield e-commerce businesses from bans.
Landing page anatomy: what each section is for
September 24, 2026

Which task each section of the site solves and how to put them together into an effective landing page
The AG1 Phenomenon: How a Green Powder Rewrote DTC Rules
September 17, 2026

Everything a Marketer and Founder Needs to Know About the Most Talked-About Supplement Brand
Hiring in DTC: How HR Filters Out Top-Tier Project Managers in 30 Minutes
July 16, 2026

Do not replicate in real life.
Lemme Case Study: How Kourtney Kardashian Built a $100M Gummy Empire
July 16, 2026

In just four years — from three online SKUs to the shelves of Walmart.
91% don't buy a subscription. How then do they build billion-dollar DTC brands with a subscription model?
May 15, 2026

Not all categories grow a subscription equally. The key factor is whether your buyer faces a compulsion to repeat, or if it is their split-second choice.
DTC Recruiting to Go: How We Hire Marketers for the Client's Team
April 09, 2026

Sometimes we look for specialists for our clients' teams. And it is completely different from classic recruiting.
Why You Need Bundle Landing Pages — and How They Boost AOV and CR
April 09, 2026

An indispensable tool for boosting conversion and average order value (AOV).
Pre-landing Pages — How Top Brands Warm Up Customers
April 08, 2026

How the grey market taught us to warm up customers — and what works for white-hat brands
Intent tracking: why monitoring only purchases is a mistake
April 08, 2026

How to tell if a visitor is interested in an offer even if they leave without buying?
Why 90% of Popups Are Trash – And How to Get Into the Top 10%
April 08, 2026

The Ultimate Guide to DTC Popups – For Beginners and Pros
How to Avoid Wasting Your Testing Budget: Analyzing Competitor Reviews Before Launch
March 24, 2026

Copy competitor angles and burn your budget — or mine their reviews and know the winning hook before you even launch.
RITUAL: How a $250M Vitamin Brand Built an Empire Out of 9 Ingredients and a Scandal
March 22, 2026

92% repeat purchases in a category where people constantly forget to take their pills. How did they pull it off — and at what cost?
Subscription Model for DTC Brands: The Complete Guide
March 02, 2026

Subscriptions in e-commerce grow rapidly and become an important tool for business scaling.