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DOUBLE RED DOT WIN 🔴🔴
SIRKA won two Red Dots, the world's most prestigious design awards, in Brand Design and Packaging Design for developing Arq8, a next-gen creatine brand.
We are SIRKA – a full-cycle DTC agency
Recent Work
Brand Launch: ARQ8 Creatine
The hardcore gym era is over – creatine has become a lifestyle and cognitive health essential. We leveraged this shift in consumer behavior to build Arq8: a brand that sells not just athletic performance, but control over body and mind. This case study details how to repackage former sports nutrition into a daily habit for everyone and build a business model with a $15M revenue potential by year two.
View caseAbout Us
FULL-CYCLE DTC AGENCY. HEALTH & WELLNESS. ECOM & APPS. TIER-1
BRAND → FUNNEL → TRAFFIC → SCALING
Most brands that come to us have already tried something. They launched ads, hired freelancers, or sought consulting. Money was spent, but the numbers didn’t add up. We focus on one thing: taking a system, stripping it to the bolts, and rebuilding it so every following month is predictably profitable.
Over three years, we’ve worked with over a hundred brands – DTC, apps, high-risk offers, Tier 1 markets. We joined some at the start, and rescued others on the brink. The team has grown to 35 people: marketers, researchers, designers, copywriters, developers, and billing engineers. Industry average – 7 years.
Our expertise: Health & Wellness, Ecom, and Apps. We know supplements and beauty inside out – our portfolio includes our own offers and brands. We’ve already made all the mistakes you are about to make. That’s why we don’t work as a contractor; we integrate into your team as an in-house unit – and prevent them from happening. We look at economics first, and only then build infrastructure for growth. We work with brands from $0 to $8M+ MRR, taking a maximum of 8 clients at a time – which means you get our team’s full attention. This approach lets you focus on high-level business strategy. Leave the operational routine and scaling to us.
For DTC clients, we cover everything: unit economics, product, brand, funnels, traffic, scaling via Meta & TikTok, Email & SMS retention, CRO, Amazon-to-DTC migration, and app funnels. For high-risk clients, we build payment setups from scratch: MID-setup, mid orchestration, checkouts, approval rates, and custom scripts. We operate as a full-stack billing department — from company incorporation to tracking every transaction. Beyond client work, we advise founders and C-Level on strategy, traffic, and payment architecture. Those who find us after long, costly experiments usually say the same thing: wish we’d started here.
Our
numbers
3
YEARS ON THE MARKET
110+
BRANDS & OFFERS
$50М
BRAND REVENUE
PERLA HELSA
LAUNCHING A TOP UKRAINIAN SUPPLEMENT BRAND INTO THE EUROPEAN MARKET
Entering the European market is not about website translation; it's a complete overhaul of meaning. Using Perla Helsa as an example, we demonstrate how to turn a local leader into a successful European DTC brand from scratch.
Cases
Our portfolio grows faster than we can update the website: a dozen active projects are in progress, requiring full immersion. We prefer spending time on client metrics rather than designing presentations, so only the freshest work is gathered here. If you need results and the logic behind our work in a specific niche – just message us, and we will prepare a custom selection of case studies tailored to your exact request.
91% don't buy subscriptions. Yet, how do DTC brands build billions on a subscription model?
Imagine you're building a supplement brand. The logic is simple: people take them daily, so everyone needs a subscription – «Subscribe & Save», auto-billing, predictable cash flow. But 91% of buyers don't get a sub – they buy as needed.
While analysts blare about subscription fatigue, in healthcare, subscriptions grew by +137% over 2025, but only where there's routine: GLP-1 protocols, longevity, sports nutrition, where people take the exact same thing for months. In these categories, a subscription is organic and amplifies what a buyer already does. The first component: choose a habit-driven niche.
The second component is a correctly assembled stack: one-time purchases provide entry into the brand's ecosystem for those 91% of consumers, subscription handles predictable revenue, and dunning recovers failed payments. Ritual, a purely subscription brand until 2024, launched in Target and Amazon – adding a one-time purchase as an entry point.
Grüns launched in a hybrid model – subscription + retail in 5000+ stores – and reached $500M in revenue in two years. Momentous views a one-time purchase not as missed profit, but as an «acquisition cost» – they aren't afraid to sell cheaper once, because a portion of customers will later willingly convert into a subscription with a high lifetime value.
Assembled correctly, a subscription is the strongest model in DTC. This article explores how a founder entering US/EU/AU in 2026 can build a predictable revenue machine by setting up four core components that hold a working subscription model: a relevant niche, a three-layer architecture, an offer that passes the regulator, and retention mechanics.