Overview

We developed the positioning, visual identity, and premium packaging concept for a brand launch in the fast-growing longevity niche.

Brand Concept

The client's key phrase, "100 years is not the limit," inspired our search. We turned to nature and discovered the only immortal organism on Earth—the Turritopsis dohrnii jellyfish, which is capable of reversing its aging process. Its name and unique mechanics formed the foundation for the Tudō naming and the slogan: "Reverse your age. Keep your edge."

Package Design & Art Direction

We translated the aesthetics of the deep ocean into the brand identity and packaging design. Rich, noble shades of blue, a subtle shimmer, and clean typography create a pristine, scientific vibe. The silhouette of the jellyfish is integrated into every package. The symbolic logo simultaneously captures the dynamics of age reversal and mirrors the contours of the marine creature. Additionally, a custom format for gummies was developed to further complement the deep-sea theme.

Validation

The concept successfully passed target audience testing and is currently in the product manufacturing stage.