SIRKA · Full-cycle DTC Marketing Agency

image

SIRKA IS LOOKING FOR A DESIGNER

We're scaling our design department – seeking an experienced graphic designer with a strong portfolio. Write us

red dot winner

DOUBLE RED DOT WIN 🔴🔴

SIRKA won two Red Dots, the world's most prestigious design awards, in Brand Design and Packaging Design for developing Arq8, a next-gen creatine brand.

We are SIRKA – a full-cycle DTC agency

Recent Work

Brand Launch: ARQ8 Creatine

reddot cover case

The hardcore gym era is over – creatine has become a lifestyle and cognitive health essential. We leveraged this shift in consumer behavior to build Arq8: a brand that sells not just athletic performance, but control over body and mind. This case study details how to repackage former sports nutrition into a daily habit for everyone and build a business model with a $15M revenue potential by year two.

View case

About Us

FULL-CYCLE DTC AGENCY. HEALTH & WELLNESS. ECOM & APPS. TIER-1

BRAND → FUNNEL → TRAFFIC → SCALING

Most brands that come to us have already tried something. They launched ads, hired freelancers, or sought consulting. Money was spent, but the numbers didn’t add up. We focus on one thing: taking a system, stripping it to the bolts, and rebuilding it so every following month is predictably profitable.

image

Over three years, we’ve worked with over a hundred brands – DTC, apps, high-risk offers, Tier 1 markets. We joined some at the start, and rescued others on the brink. The team has grown to 35 people: marketers, researchers, designers, copywriters, developers, and billing engineers. Industry average – 7 years.

image

Our expertise: Health & Wellness, Ecom, and Apps. We know supplements and beauty inside out – our portfolio includes our own offers and brands. We’ve already made all the mistakes you are about to make. That’s why we don’t work as a contractor; we integrate into your team as an in-house unit – and prevent them from happening. We look at economics first, and only then build infrastructure for growth. We work with brands from $0 to $8M+ MRR, taking a maximum of 8 clients at a time – which means you get our team’s full attention. This approach lets you focus on high-level business strategy. Leave the operational routine and scaling to us.

For DTC clients, we cover everything: unit economics, product, brand, funnels, traffic, scaling via Meta & TikTok, Email & SMS retention, CRO, Amazon-to-DTC migration, and app funnels. For high-risk clients, we build payment setups from scratch: MID-setup, mid orchestration, checkouts, approval rates, and custom scripts. We operate as a full-stack billing department — from company incorporation to tracking every transaction. Beyond client work, we advise founders and C-Level on strategy, traffic, and payment architecture. Those who find us after long, costly experiments usually say the same thing: wish we’d started here.

image

Our
numbers

3

YEARS ON THE MARKET

110+

BRANDS & OFFERS

$50М

BRAND REVENUE

Cases

Our portfolio grows faster than we can update the website: a dozen active projects are in progress, requiring full immersion. We prefer spending time on client metrics rather than designing presentations, so only the freshest work is gathered here. If you need results and the logic behind our work in a specific niche – just message us, and we will prepare a custom selection of case studies tailored to your exact request.

View caseView caseView case
main image
secondary image

91% don't buy subscriptions. Yet, how do DTC brands build billions on a subscription model?

Imagine you're building a supplement brand. The logic is simple: people take them daily, so everyone needs a subscription – «Subscribe & Save», auto-billing, predictable cash flow. But 91% of buyers don't get a sub – they buy as needed.

While analysts blare about subscription fatigue, in healthcare, subscriptions grew by +137% over 2025, but only where there's routine: GLP-1 protocols, longevity, sports nutrition, where people take the exact same thing for months. In these categories, a subscription is organic and amplifies what a buyer already does. The first component: choose a habit-driven niche.

The second component is a correctly assembled stack: one-time purchases provide entry into the brand's ecosystem for those 91% of consumers, subscription handles predictable revenue, and dunning recovers failed payments. Ritual, a purely subscription brand until 2024, launched in Target and Amazon – adding a one-time purchase as an entry point.

Grüns launched in a hybrid model – subscription + retail in 5000+ stores – and reached $500M in revenue in two years. Momentous views a one-time purchase not as missed profit, but as an «acquisition cost» – they aren't afraid to sell cheaper once, because a portion of customers will later willingly convert into a subscription with a high lifetime value.

Assembled correctly, a subscription is the strongest model in DTC. This article explores how a founder entering US/EU/AU in 2026 can build a predictable revenue machine by setting up four core components that hold a working subscription model: a relevant niche, a three-layer architecture, an offer that passes the regulator, and retention mechanics.

Read article

BLOG

WE WRITE ABOUT WHAT WORKS IN DTC. CASES, INSIGHTS, PHENOMENA.

Beauty Supplement Branding: How Pills Learned to Look Like Cosmetics

October 12, 2026

Beauty Supplement Branding

These supplements seduce with design. We uncover their secrets

See more

How to Build an Offer for a Supplement Brand

September 29, 2026

We analyzed the offers of 50 DTC supplement brands: the subscriptions, discounts, gifts and guarantees used by brands that perform in the US.

See more

How to Name a Supplement Brand Without Screwing It Up

September 28, 2026

Cover of the article on naming a supplement brand

An Honest Look at Dietary Supplement Naming: What to Learn from Brands Valued at Over a Billion.

See more

Why You Need an Anti-Detect Browser for E-Commerce

September 25, 2026

Cover of the article on anti-detect browsers for e-commerce

Deconstructing how anti-detect browsers shield e-commerce businesses from bans.

See more

Landing page anatomy: what each section is for

September 24, 2026

Cover of the article on landing page structure

Which task each section of the site solves and how to put them together into an effective landing page

See more

The AG1 Phenomenon: How a Green Powder Rewrote DTC Rules

September 17, 2026

Cover of the article on the AG1 phenomenon

Everything a Marketer and Founder Needs to Know About the Most Talked-About Supplement Brand

See more

Hiring in DTC: How HR Filters Out Top-Tier Project Managers in 30 Minutes

July 16, 2026

Cover of the article on interviewing DTC project managers

Do not replicate in real life.

See more

Lemme Case Study: How Kourtney Kardashian Built a $100M Gummy Empire

July 16, 2026

Kourtney Kardashian, founder of the Lemme supplement brand

In just four years — from three online SKUs to the shelves of Walmart.

See more

91% don't buy a subscription. How then do they build billion-dollar DTC brands with a subscription model?

May 15, 2026

Cover of the article on DTC subscription models

Not all categories grow a subscription equally. The key factor is whether your buyer faces a compulsion to repeat, or if it is their split-second choice.

See more

WATCHING THE MARKET. FOCUSING ON YOUR SALES.

20
20
20
20
20
20
20
20
20
20

READY
TO SCALE?

Book a call
SIRKA · Full-cycle DTC Marketing Agency