E-commerce Specialist

We are looking for an E-commerce Specialist to help DTC brands find growth points, improve their funnels and grow sales. The role is open because the number of projects keeps growing and we need someone who can get deep into each client's business.

You will analyse websites, offers, ad angles and user behaviour, form hypotheses and, together with the team, turn them into concrete solutions: new landing pages, retention mechanics and a better customer journey.

You will work with strategists, designers, copywriters, the performance team and the client. Your decisions will directly move conversion, average order value, repeat purchases and brand growth.

• Analyse funnels, websites and the key metrics of e-commerce projects.
• Find growth points and form hypotheses to increase sales.
• Develop offers, promo mechanics and landing page structure.
• Brief designers, copywriters and other team members.
• Plan and analyse A/B tests.
• Track the results of the changes you ship and adjust the strategy.
• Prepare clear conclusions and recommendations for the team and the client.

• A specialist with experience in e-commerce or digital marketing.
• Who understands the core metrics: CR, AOV, CAC, LTV, ROAS and retention.
• A structured thinker who works with data and turns it into decisions.
• Who sees the whole customer journey, from the ad to the repeat purchase.
• Who can state hypotheses clearly, brief tasks and present conclusions.
• Ready to own an area on their own and answer for the result.

• Experience with DTC brands in the US or European markets.
• Knowledge of Shopify, GA4, Hotjar, Klaviyo or other e-commerce tools.
• Experience with CRO, retention marketing and A/B testing.

We are Sirka, an agency that builds and scales e-commerce DTC brands and affiliate CPA offers. We run our own CPA affiliate network and our own brands, and lead many e-commerce projects for clients. The team works from the US, Ukraine and across Europe. We work with tier-1 markets: the US, Europe and Canada.