Head of E-commerce & Growth

We are looking for a key person for Wigiwama, a European brand of soft furniture for kids with its own production in Latvia. We make designer beanbags, modular sofas, armchairs and accessories. The brand sells across European markets through its own Shopify store.

We are looking for an experienced Head of E-commerce & Growth — someone who naturally combines analytical and strategic thinking, deep hands-on e-commerce expertise and a well-developed sense of aesthetics.

The role is for someone who reads numbers just as confidently as they understand what makes a brand beautiful and desirable.

• Build and deliver the e-commerce strategy for the B2C channel.
• Run and optimise performance marketing: Meta Ads, Google Ads, TikTok Ads and other channels.
• Scale sales in European and US markets.
• Own the funnel from acquisition to retention: retention, LTV, repeat purchases.
• Channel performance analytics, unit economics, pricing.
• Manage the team and contractors.
• Grow the Shopify store: CRO, A/B testing, UX optimisation.
• Plan and run content production: the content plan, shoot formats and priorities, briefs for the team and contractors, quality control of the output.
• Manage the content budget across shoots, UGC, influencers and paid formats.
• Analytics and regular reporting on key metrics.

• 5+ years in e-commerce, focused on DTC or omnichannel brands.
• Proven experience with a brand doing $5–10M+ in annual revenue: we want someone who has already played at this level.
• Serious, long-term experience with a premium brand — not a passing acquaintance, but deep involvement in its growth.
• Proven hands-on performance marketing: Meta Ads and Google Ads from launch to optimisation.
• Experience in European markets.
• Proven experience leading or actively taking part in scaling a brand.
• Experience organising brand-level content production: what content each funnel stage needs, how to plan it, who creates it and how to manage it after production.
• Experience with a content budget: allocation, prioritisation, measuring return on spend.
• Fluent English (C1 or higher) — the interview and work communication are in English.

• Shopify at a confident level: catalogue, analytics, integrations, apps.
• Google Analytics 4, Meta Business Suite, Google Ads Manager.
• Email marketing and retention tools (Klaviyo or similar).
• Analytics dashboards, unit economics, e-commerce P&L.
• Hands-on CRO and A/B testing.
• Task managers and operational tools (Notion, ClickUp or similar).

• Experience in furniture, interiors, soft decor or related lifestyle categories (home & living, kids, design).
• Experience taking an e-commerce product into the US market.
• Experience with UGC and influencer marketing in the home/lifestyle niche.

• Fully remote work with flexible hours.
• A competitive salary plus performance bonuses.
• Real influence on the brand's strategy and growth.
• A team that values quality, taste and results.
• Full onboarding and support at the start.
• A paid probation period with clear KPIs.

If you see that we are made for each other, send us your CV and let's get to work!

We are Sirka, a company that builds and scales e-commerce DTC brands and affiliate CPA projects. The team works from the US, Canada, Ukraine and across Europe. Our main markets are tier-1: the US, Europe and Canada.